Yes, we know Roll Play is normally spelled as 'Role Play' but...

we decided that 'Roll Play' captures the kind of experience you have. As different users post, the story sort of 'rolls' on and on. And 'Play'? Well you do create a rolling story or play, but here we think of 'play' as the stuff you do to have fun!. The Roll Play! Pretty Witty huh? :-)